Launch Your Brand in
12 Weeks
Practical roadmap for Indian &
international students to build, launch,
and scale their own fashion brand from
anywhere in the world.
Module Overview: Step-by-Step Learning
1. FOUNDATIONS & MARKET UNDERSTANDING
- The real business of fashion (not just design)
- How the Indian and global fashion markets work
- How to check if you are ready for entrepreneurship (skills,
mindset, finances)
2. MARKET RESEARCH & NICHE SELECTION
- How to identify your ideal customer (in India or abroad)
- How to study competitors and find gaps in the market
- How to validate your brand idea before investing money
3. BRAND BUILDING & USP
- How to define your brand story, values and personality
- How to create a strong USP so your products stand out
- Basics of logo, colours, packaging and brand experience
4. BUSINESS PLANNING & INVESTMENT
- How to write a simple but solid business plan
- How much money you realistically need to start (different budget levels)
- Where the money actually goes: sampling, fabrics, stitching, website, marketing
- Options for funding: savings, loans, support schemes, etc.
5. PRODUCT DEVELOPMENT & PRODUCTION
- How to plan your first collection (styles, sizes, quantities)
- How to choose fabrics and trims (with budget and quality in mind)
- How to find manufacturers/suppliers (India or other countries)
- Understanding the full production process and quality checks
6. PRICING & PROFIT
- How to calculate your cost per piece correctly
- Different pricing methods (cost-plus, value-based, psychological
pricing, etc.) - How to set margins that keep you profitable across channels
7. SALES CHANNELS & GO-TO-MARKET
- How to sell via Instagram, your own website, and marketplaces
- Pros and cons of D2C, wholesale and online platforms
- How to choose the right mix for your brand and country
8. MARKETING & CUSTOMER ACQUISITION
- How to build a simple content plan for social media
- Basics of Instagram marketing, influencer collaborations and
UGC - How to run small-budget ads and track what is working
- How to use email and WhatsApp to bring repeat sales
9. CUSTOMER RETENTION & COMMUNITY
- How to turn first-time buyers into loyal customers
- How to design basic loyalty/referral programs
- How to build a community around your brand, not just “followers”
10. INVENTORY, DEAD STOCK & OPERATIONS
- How much to produce in your first batch
- How to forecast demand and avoid overproduction
- Smart ways to clear slow-moving stock (bundles, offers, upcycling,
etc.)
11. COLLABORATIONS & GROWTH
- How to collaborate with influencers, artisans, other brands and
creators - How to approach and pitch collaboration ideas professionally
- How to use collaborations to gain visibility and credibility
12. LEGAL, STRUCTURE & SCALING
- Basic options for registering your business (explained in simple
terms) - Key documents and registrations to be aware of (especially for
India) - How to think about scaling from a small home brand to a bigger
label
From Passion to Profitable Brand
A COMPLETE GLOBAL FASHION ENTREPRENEURSHIP PROGRAM
This online program is a step-by-step guide to turn your love for fashion into a profitable brand that sells locally and internationally. It is designed for students and aspiring entrepreneurs in India and across the globe who want to build a label with strong foundations in the fast-growing Indian and global markets.
WHO THIS COURSE IS FOR
Homemakers and working professionals
who want to earn from home or switch careers into fashion
Aspiring designers and fashion lovers
who don’t understand the business side of starting a brand
Young creatives
(Millennials & Gen-Z) who want to build their own brand using social media
Indians living abroad (NRIs)
who want to create India inspired or global fusion fashion brands
Skills & Outcomes
WHAT YOU WILL BE ABLE TO DO AFTER THIS COURSE
By the end of the program, you will be able to:
- Choose a profitable niche and target customer in your own country or globally
- Create a brand identity and USP that stands out in crowded fashion markets
- Understand realistic investment levels and plan your first collection
- Source fabrics and manufacturers from India or other countries and manage production remotely
- Price your products for profit in multiple currencies and markets
- Sell via Instagram, your own website, and marketplaces that ship internationally
- Plan and run digital marketing campaigns that attract paying customers
across borders - Handle inventory and dead stock smartly, whether you store locally or use
fulfillment partners - Understand basic business setup, compliance and growth strategies (with
special clarity on India, useful for those sourcing or selling here
100% ONLINE, ACCESSIBLE FROM ANY COUNTRY
- Learn from anywhere: all you need is a laptop/phone and internet
Lifetime access to all modules and future updates. - Monthly live Q&A sessions scheduled with global time zones in mind (recordings provided).
- Community of Indian and international students for networking and collaborations.
- This is your gateway to building a fashion label that can be run from any corner of the world with customers in India and beyond.
All content is taught in simple English, with India-centric examples that still apply globally (especially for online and D2C brands)
Proposed Timeline
Transform your love for fashion into a real, income-generating brand with a clear 12-week action plan you can follow from anywhere in the world. This course is built for beginners— housewives, working professionals, students and creatives—who are serious about launching their own label but feel lost about where to start. With simple language, practical tools and real numbers (not theory), you’ll go from “I have an idea” to “I have a brand, a product line and a launch plan”—ready to start making your first sales online.
